Kimberly Phan | award-winning marketing portfolio

WHO AM I?

BEYOND THE NUMBERS

I’m an analytics leader with over a decade of experience helping the world’s largest brands understand and maximize the impact of their business goals through social media.

I turn complex data into clear, actionable insights that drive growth, shape creative decisions, and prove marketing’s value.

At the heart of my work is a simple belief: analytics isn’t just about numbers, it’s about unlocking stories that inspire action.

WHAT I DO

BRAND STRATEGY DATA ANALYSIS
INSIGHTS DEVELOPMENT

SOCIAL MEDIA MARKET RESEARCH SOCIAL LISTENING OPTIMIZATION

MEASUREMENT FRAMEWORKS

I connect the dots between culture, creativity, and analytics.

For me, data isn’t just about charts and KPIs,

it’s about uncovering the stories that inspire

smarter decisions and fuel meaningful growth.

Let's measure success
and exceed benchmarks/

Marketing is a major investment – brands deserve to know what’s working, what’s not, and where to go next. That’s where Kimmy comes in. She help organizations cut through the noise and turn data into direction. She drives impact by:

Delivering scalable, measurable business results
Building custom measurement frameworks with sharp, focused KPIs
Cleaning and structuring data warehouses to unlock clarity
Designing reporting methodologies that enable smarter decisions
Crafting dashboards and visualizations that tell compelling stories
Proving campaign relevance, effectiveness, and ROI
Conducting market research to map competitive landscapes and reveal growth opportunities