Bridging gaps.
Disrupting norms.
Driving change –analytically &
strategically

This is Kimmy/

Brooklyn-based, first-generation Vietnamese American. Dumpling enthusiast. Connections connoisseur.

Kimmy is an integrated marketing professional with a passion for process, precision, and purpose. With a background rooted in performance marketing and strategic measurement, she brings a unique blend of analytical thinking and creative problem-solving to every project.

She partners with brands to translate data into actionable insights, guiding them through complex campaigns with clarity and confidence. From pre-production to post-campaign analysis, she's led initiatives ranging from $10K test runs to $20M+ multi-channel launches – always with an eye on performance, scalability, and measurable impact.

At the core of her work is a belief in thoughtful strategy, clean data, and storytelling that moves both audiences and outcomes.

Brand Strategy Data Analysis
Insights Development

Market Research Social Media

Measurement Frameworks Social Listening

Optimization

See Full CV

Let's measure success
and exceed benchmarks/

Marketing is a major investment – brands deserve to know what’s working, what’s not, and where to go next. That’s where Kimmy comes in. She help organizations cut through the noise and turn data into direction. She drives impact by:

Delivering scalable, measurable business results
Building custom measurement frameworks with sharp, focused KPIs
Cleaning and structuring data warehouses to unlock clarity
Designing reporting methodologies that enable smarter decisions
Crafting dashboards and visualizations that tell compelling stories
Proving campaign relevance, effectiveness, and ROI
Conducting market research to map competitive landscapes and reveal growth opportunities