Bridging gaps.
Disrupting norms.
Driving change –analytically &
strategically.

This is me/

Brooklyn-based, first-generation Vietnamese American.

Dumpling enthusiast. Proud dog and cat mom.

I’m an integrated marketing professional with a passion for process, precision, and purpose. With a background rooted in performance marketing and strategic measurement, I bring a unique blend of analytical thinking and creative problem-solving to every project.

I partner with brands to translate data into actionable insights, guiding them through complex campaigns with clarity and confidence. From pre-production to post-campaign analysis, I’ve led initiatives ranging from $10K test runs to $20M+ multi-channel launches—always with an eye on performance, scalability, and measurable impact.

At the core of my work is a belief in thoughtful strategy, clean data, and storytelling that moves both audiences and outcomes.

Brand Strategy Data Analysis
Insights Development

Market Research Social Media

Measurement Frameworks Social Listening

Optimization

See Full CV

I measure success
and help brands exceed their benchmarks/

Marketing is a major investment—brands deserve to know what’s working, what’s not, and where to go next. That’s where I come in. I help organizations cut through the noise and turn data into direction. Here’s how I drive impact:

Deliver scalable, measurable business results
Build custom measurement frameworks with sharp, focused KPIs
Clean and structure data warehouses to unlock clarity
Design reporting methodologies that enable smarter decisions
Craft dashboards and visualizations that tell compelling stories
Prove campaign relevance, effectiveness, and ROI
Conduct market research to map competitive landscapes and reveal growth opportunities