CV

Professional Summary

Brooklyn-based. First-generation Vietnamese American. Data-obsessed and detail-driven.

Kimberly Phan is an award-winning, process-oriented integrated marketing professional who blends creativity with analytics to craft impactful strategies for global brands. With a strong foundation in both agency and in-house environments, she leads marketing campaigns ranging from $10K test pilots to $20M+ multi-channel productions—guiding them from pre-production through to post-campaign measurement.

Known for her ability to translate complex data into actionable insights, Kimberly has managed cross-functional teams of 10+ and consistently delivers work that drives business growth, sharpens creative direction, and creates lasting brand impact.

Verticals: Alcohol, Auto, Beauty, CPG, Entertainment, eCommerce, Fashion, Financial Services, Real Estate, Retail, Spirits, Tech

Previous experience: Re-launching social media programs, activating social campaigns, production, and optimizing content and connections through reporting to leverage brands' entire system of communications across paid, owned, and earned channels to drive business growth.

Specializations: Social media, data analysis, data visualization, project management, and converting media analytics and action performance metrics into optimization strategies.

Skills

Auditing Brand Strategy Data Analysis Data Warehousing

Insights Development Marketing Market Research Optimization

Reporting Social Listening Social Media

Work Experience

November 2021 - Present

Senior Director, Measurement and Analytics, Whalar

Kimberly leads agency development efforts in measurement and analytics, overseeing both existing client work and new business opportunities. She drives the integration of analytics disciplines—social, brand, media, and more—ensuring they align with client objectives and deliver measurable outcomes.

In her role, Kimberly provides strategic leadership across all stages of analytic project management, ensuring profitability, timeliness, quality, and value. She manages a cross-functional team of analysts and managers known for turning complex data into clear, actionable insights.

Her expertise spans the development of measurement frameworks, KPI strategy, and cross-channel performance measurement. She also oversees the creation of brand lift reports, creative effectiveness analyses, and strategic reporting that directly support client and brand goals.

March 2022 - Present

Associate Board of Directors, Orphans' Future Alliances

As an Associate Board Member, I aim to support scholarships and mentoring programs through fundraising campaigns. I engage with donors, volunteers, and serve as an acting ambassador.

What is OrFA? OrFA's mission is to provide orphans in impoverished Southeast Asian communities with access to education and mentoring in order to break the cycle of poverty.

July 2020 - November 2021

Senior Manager, Data & Insights, Movement Strategy

Leveraged deep domain experience in social and integrated media to identify insights and built compelling stories from data that impacted the growth and business of high-profile clientele. Increased reporting scopes and developed award-winning work for Netflix, Klarna, and RiceSelect.

May 2019 - July 2020

Senior Digital Strategist, Antenna Group

Executed brand awareness, digital methods, social best practices, and performance analyses for luxury/design, real estate, proptech, smart cities, sustainability, mobility, and innovative. Drove optimal growth at scale across the marketing funnel.

2015 - 2017

Social Expect Across Data, Production, and Management

2017 - 2019: Manager, Social Media + Production, Kellwood
Managed all social media, reporting/analysis, and influencer marketing for Kellwood's in-house fashion brands. In conjunction with social media, I oversaw all production, project management, and trade show development. As a whole, I was responsible for driving growth and sales on all digital and social platforms.
2017 - 2017: Social Media Analyst, MediaCom
Cross-collaborated with strategy, planning, and media buying to help Fortune clients meet their business objectives by optimizing the right mix of traditional + digital media through media analyzation and data strategy.
2016 - 2017: Account Executive, Makovsky
Public relations and digital hybrid that spearheaded marketing initiatives on consumer, tech, smart cities, IoT, and health accounts. Key focuses were public relations, social media, and issues management programs.
2015 - 2017: Senior Marketing Consultant, Hyperbolic Agency
Worked with CEO & COO to and lead robust engaging social media strategies for brands across all social media platforms. I led community management, managed and fostered brand partnerships including co-marketing collaborations and giveaways. Along with social, I oversaw digital production for content curation, content development, and asset management from pre-production to post-production.

Education

2011 - 2015

DeSales University

Bachelors of Science, Marketing

Bachelors of Art, International Business

2021

Harvard Business School Online

Certificate: Data Science for Business

Interests

Cooking. Mixing and matching different spices and flavors in the kitchen. Running. Training for races of all distances – from 5ks to full marathons. Traveling. Creating travel itineraries and going off the beaten path. Reading. Fictional novels and philosophy are my jam. Solo traveling. Reconnecting with myself and finding my purpose. Yoga. Practicing poses keeps me grounded, teaches me patience, and gives me clarity. Music. Liberating myself through music on the dance floor.